Chocolate Fest 2026

Take a stroll through Downtown Jonesborough and pick up delicious chocolate treats in celebration of Jonesborough’s Chocolate Fest. There will be chocolate stops dotted throughout downtown provided by Jonesborough small businesses, each serving something unique and special, and of course, chocolate-themed. Attendees will discover endless options, everything from barks, fudges, truffles, cupcakes, and so much more.

Chocolate Fest will be a two-day event with four time slots available, and a limited number of tickets sold. The days and times are as follows: Friday, February 13, from 1 p.m. to 4 p.m. and from 5 p.m. to 8 p.m.; and Saturday, February 14, from 10 a.m. to 1 p.m. and from 2 p.m. to 5 p.m.

Back by popular demand, JAMSA will offer a special ticket for patrons over 21 called Chocolate After Dark in addition to the regular ticket on Friday, February 13, from 5 p.m. to 8 p.m. Attendees are encouraged to purchase the combo ticket (Chocolate Fest/Chocolate After Dark) for $35, which includes 5 beverage tasting tickets in addition to the chocolate stop tickets. Drink tickets cannot be shared, and anyone drinking will have a wristband and MUST bring their ID. 

Attendees will have the opportunity to experience live Ice Sculpture carving by the Ice Mill from Asheville, North Carolina, only on Saturday, February 14. Watch as these ice carvers work their magic and create a Jonesborough-themed piece of ice artwork. There will also be a cake walk where attendees can try their luck to win a bento cake, uniquely wrapped in a take-out box.

Chocolate Fest tickets will be sold in packs of 10 for $20, and Chocolate Fest/Chocolate After Dark combo tickets are $35. One ticket gives attendees access to one chocolate treat stop. Tickets need to be purchased in advance and are expected to sell out quickly.

Early ticket pick-up will begin on Wednesday, February 11, through Thursday, February 12, from 8 a.m. to 5 p.m. Chocolate After Dark tickets must be picked up on Friday, beginning at 3 p.m., as they require an ID check. All ticket pick-ups will take place at the Historic Jonesborough Visitors Center located on Boone Street. At check-in, attendees will receive a bag with their chocolate tasting tickets and a list of chocolate stops and activities; the bag also doubles as chocolate storage.

JAMSA is operated by volunteers, consisting of local business owners and community members and is focused on promoting and serving local merchants as well as the growth of Jonesborough as a whole. Chocolate Fest is one of the ways JAMSA works to support locally owned businesses. The funds raised from Chocolate Fest go directly back to Jonesborough small businesses and the community.

Chocolate Fest will take place rain, snow, or shine.

Visit JBOChocolateFest.com for more information and to purchase tickets, or call 423.753.1010. 

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About Town of Jonesborough: A unique 18th-century town nestled in the Appalachian Mountains of Northeast Tennessee, Jonesborough’s natural beauty, charming architecture, and storytelling heritage have attracted visitors worldwide. Stay a day, a week, or forever, and create your own stories in beautiful Historic Jonesborough. Visit www.jonesboroughtn.org for more information.